So I’m flipping through Velonews and I come across an ad for Pearl Izumi clothing. However, the ad tells me nothing about the clothes, because it’s essentially (for lack of a better term) faceless tits in a jersey (see photo below… warning- may be offensive to some). Now, I’m not one to get worked up over some nudity in most situations, but this is blatant “sex sells” advertising. It’s objectifying and disrespectful. I find it to be somewhat of a slap in the face to the women like myself who take their sport very seriously, and don’t care to be percieved as some sort of jersey-meat for the purpose of advertising.
I’ve emailed both Pearl Izumi and Velonews about the lack of taste in their advertising, and have encouraged others to do the same. Somehow, I doubt it will change anything. I’m “voting with my wallet” as well. Looks like I’ll be sending those gloves back that I just ordered. I encourage anyone who thinks that women in jerseys deserve better to do the same thing.
A scan of the page in question (courtesy of Mimi from the Team Estrogen web forum- I’ve made it small on purpose. Click for full-size):